Book Review: Competition Demystified

In Competition Demystified, Bruce Greenwald and Judd Kahn simplify Michael Porter’s five forces framework (threat of new entrants, threat of substitutes, customer bargaining power, supplier bargaining power, industry rivalry) into a single force from which all others derive: barriers to entry. According to the authors, there are three sources of this competitive advantage:

  1. Supply Advantages: Lower input costs, proprietary technology, complicated processes, etc.
  2. Demand Advantages: Captive customers, habitual products, high switching costs, high search costs, network effects.
  3. Economies of Scale: High fixed costs spread across high market share.

Continue reading “Book Review: Competition Demystified”